ProRes vs H.264: Why Video Editors Use a ‘Bigger’ Format

ProRes vs H.264: Why Video Editors Use a 'Bigger' Format

Open a professional editing timeline and you’ll often find footage in a format called ProRes, with files that are five, ten, sometimes twenty times larger than the final H.264 video that eventually gets uploaded. That looks backwards at first — why would anyone deliberately work with bigger files? The answer is that ProRes and H.264 … Read more

AV1 vs H.264 vs H.265: The Next-Gen Video Codec Explained

AV1 vs H.264 vs H.265: The Next-Gen Video Codec Explained

If you’ve already compared H.264 and H.265, there’s a third codec increasingly showing up in export menus, streaming settings, and phone specs: AV1. It’s the most efficient of the three, and — unlike H.265 — it’s completely royalty-free. The catch is that AV1 is slower to encode and still catching up on universal hardware decode … Read more

How to Compress a Video for WhatsApp (Without Losing Quality)

How to Compress a Video for WhatsApp (Without Losing Quality)

WhatsApp silently compresses (and sometimes rejects) videos that are too large — which is why a video that plays perfectly on your phone sometimes arrives blurry or fails to send. Knowing the real limits and compressing to just under them yourself gives you far more control than letting WhatsApp do it automatically. WhatsApp’s Actual Video … Read more

How to Export Video for Instagram and TikTok Without Quality Loss

How to Export Video for Instagram and TikTok Without Quality Loss

Every social platform recompresses your video on upload. You can’t stop that — but you can control how much quality is lost by uploading a file that already matches the platform’s preferred specs. Upload wrong, and the platform’s encoder makes aggressive choices. Upload right, and it barely touches your video. TikTok Video Specs (2025) Setting … Read more